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BRVRY Apparel & Gear Interview


Chicago’s MMA reporter Tim Stroud sat down with Troy Maddox of BRVRY Apparel & Gear. BRVRY is an up and coming apparel & gear brand based in Central Illinois. Maddox is the owner/creator/artist of BRVRY, and he talks about the company and its future.

Tim Stroud: Tell me a little about BRVRY and how it was created.

Troy Maddox: It started out as an idea a few years ago. The name just came to me and after thinking of a particular selling market, it just made sense. I really didn’t come up with a strong design idea until getting into the show, ‘Rob Dyrdek’s Fantasy Factory’. That’s how I came up with the extreme sports design concept.

Tim: What kind of merchandise does BRVRY offer?

BRVRY "Shove It"Troy: Right now BRVRY offers men’s and women’s t-shirts, custom vinyl graphics kits for ATV’s and dirt bikes, and accessories, such as die-cut vinyl stickers.

Tim: Is there anything new coming soon?

Troy: There will be hats available in the very near future, along with plenty of other products, including hoodies and fight shorts.

Tim: I’m aware that you are looking to sponsor MMA fighters. What about BRVRY fits with the MMA audience?

Troy: I try and stay with an edgy, aggressive, but different design style with all of BRVRY apparel, which should appeal to a lot of MMA and extreme sport fans.

Tim: Who is your favorite MMA fighter(s) right now?

Troy: I would have to say that my favorite fighters right now are Jon Jones, Mike Swick and Georges St. Pierre.

Tim: Are you looking to sponsor anyone other than MMA fighters? If so, who?

Troy: Yes, I’m looking to eventually sponsor many different extreme sport athletes, i.e. skateboarders and dirt riders (ATV, motocross).

Tim: How can people contact you about getting sponsored by BRVRY?

Troy: For information on sponsorship, you can contact me at gotvtec4@hotmail.com.

BRVRY "Adrenaline"Tim: I’ve noticed that people can purchase apparel & gear online. Is there any other location where your gear is available?

Troy: I do have an online store at BRVRY.com. As of right now, there is just one retail shop that sells BRVRY gear and that place is SnakeSkin Tattoo in Decatur, IL.

Tim: Is there anything else that you would like our readers to know about BRVRY?

Troy: For anyone out there looking for a unique, positive, always fresh apparel company, have a look at BRVRY Apparel & Gear!

Tim: Thank you for your time and best of luck.

Troy: Thanks and don’t forget to follow BRVRY on Facebook.

About The Entity

Born and raised in Central Illinois, but I live in La Grange, KY now. Huge Chicago sports fan and I've loved MMA since my PE teacher showed us tapes of early UFC fights. I'm looking to work in MMA for the rest of my days.

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