Sponsoring Success: How Local and Large Businesses Can Create UFC Superstars
By Chris Martin Photos By Michael Brooks Photography From the moment sports became more than just a way to enjoy physical prowess and watch others do incredible things, people have looked for ways to make money off of it. This is not to say that sponsorships are a bad thing, as it has mutual benefits …...
Chosen Few Sets the Future of UFC Talent
by Chris Martin Back in 2013 Nick Diaz announced he was starting his own MMA promotion. UFC president Dana White, his boss at the time, had some encouraging words for Diaz. “Good for him. Welcome to the losing money business,” White said. While White’s comment was a bit tongue-in-cheek, the point was made. If...
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